Flower buds are forming right now for next spring's show — University of Georgia Extension notes dogwood flower buds become visible by September, so what you see this fall is a preview of next year's bloom.
This red-bracted form of Cornus florida brings deeper color than the classic white native dogwood, on the same easy-care native tree Georgia is known for. Site it where it gets some shade rather than baking all-day sun — UGA Extension describes dogwoods as natural understory trees, and while dense shade cuts down flowering, so does full, unshaded exposure.
This container-grown tree can go in the ground any time with consistent watering. Keep watering through the dry fall months especially during its first year or two while roots establish.
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Source: University of Georgia Cooperative Extension — Growing Dogwoods (Circular 900)